Marjane Satrapi’s Challenging of Stereotypes in Persepolis...

In Marjane Satrapi’s graphic novel Persepolis, Satrapi states that her goal in writing the book was to dispel many of the hasty generalizations made by the western world about Iran, a principal sentiment being that the country is little more than a nation founded by fundamentalists and home to terrorists and extremists. To combat the misconception, Satrapi enlists the assistance examples of barriers and dissent towards the new conservative regime in Iran from her adolescence. By employing events from her childhood in Iran Satrapi rattles the foundation of the myths and false beliefs assumed by the occident. Satrapi writes that the initial waves of conservative fundamentalism in Iran were met with unified national dissent. To support this†¦show more content†¦Even Alcohol, gallons of it† (Satrapi 106). Satrapi again shows the disregard her family held for the extremist laws; they held parties and drank alcohol, both illegal actions. Yet again in using her family as an example Satrapi aims to extend the dissent shown by her family to a larger populous, the majority of Iran. Many people would agree that the extension of a small sample size to a larger population is something done often in scientific experimentation and studies, and is therefore a relevant method of argument. However, some may argue that the extent to which Satrapi can challenge conventional beliefs about Iran is limited by her perspective. Satrapi writes from the first-person point-of-view and a child’s nonetheless. Those same people might argue that when Satrapi is challenging generalizations by using personal examples she is manipulating fact, confusing them with opinion, and asserting her bias in a persuasive manner. Historically writing of this kind is often discarded for more specific and omniscient information. However, Satrapi never hides from her bias and desire to introduce the West to her version of Iran. In any persuasive writing a bias is implied and one mi ght influence just as to which examples they choose include to support their argument, this essay for example. She may be employing a persuasive tone, but the extent to which she accomplishes her goal is not altered by such beliefs. That is not to say that there are not factorsShow MoreRelatedMarjane Satrapi’s Challenging of Stereotypes in Persepolis1059 Words   |  4 PagesMarjane Satrapi’s Challenging of Stereotypes in Persepolis In Marjane Satrapi’s graphic novel Persepolis, Satrapi states that her goal in writing the book was to dispel many of the hasty generalizations made by the Western world about Iran, a principal sentiment being that the country is little more than a nation founded by fundamentalists and home to terrorists and extremists. To combat the misconception, Satrapi enlists the assistance of examples from her adolescence of barriers and dissent towards

CORE Analysis of WHSmith the University of glasgow Free Essays

Introduction Part 1 Context, overview, ratios and evaluation are regarded as four elements of CORE framework. Indeed, they are crucial for appraisal process. In order to judge the entire performance of enterprise fairly and objectively, it is necessary to focus not only on financial data embodied in annual report but also on other significant sources like company’s strategy. We will write a custom essay sample on CORE Analysis of WHSmith the University of glasgow or any similar topic only for you Order Now This report aims to employ CORE analysis approach to analyze two companies comprehensively. In the first part, CORE analysis of WHSmith which financed by sources other than taxpayers will be represented. Additionally, University of Glasgow which financed by public funds will be analyzed by applying CORE analysis method. Private sector: WHSmith External context: WHSmith PLC, which mainly sells stationery, books, newspaper, magazine and impulse products, is one of the UK’s famous leading retailers. Its business primarily in the UK, but it has been expanding their business to international locations such as Copenhagen, Oman and Delhi. WHSmith is the biggest book retailer in UK. Compared with sales of WHSmith (?1,312,000), Waterstone’s Booksellers Limited and Amazon.Co.Uk Ltd. generate ?488,901 and ?147,303 operating revenue respectively in 2010. Consequently, WHSmith has absolute advantage in this market. WHSmith named Bookselling Company of the Year and General Retailer of the Year in the Bookseller Retail Awards 2009, and then it named Children’s Bookseller of the Year in 2010. These awards witnessed its outstanding competitive force in the market. However, along with internet developing rapidly, shopping online and eBooks are becoming increasingly prevailing in modern society. Although WHSmith has its own website to serve customers online shopping 24 hours a day and started to launch eBooks, internet selling seems not operate as well as stores. Hence, WHSmith is forced to face the transformation of sales model and lack of internet marketing strategy. Whilst, Amazon.Co.Uk Ltd. successful doubled their market share by selling books on their website from 2004 to 2007. That threats WHSmith seriously to some extent. Moreover, some competitors such as dedicated stationery stores and specialist card shops are threatening a part of WHSmith’s business. Internal context: Due to travel business and high street business are considered as core business of WHSmith PLC, WHSmith’s reporting segments are structured by that classification accordingly. Compared with 565 high street stores in 2009, WHSmith owns 573 stores in 2010. Whilst, travel opens 26 units (2009:490 units, 2010:516 units) in airports, railway stations, motorway service areas, hospitals, workplaces and bus stations in 2010, and 17units are opened overseas such as India, Oman and Australia. In short, WHSmith has a steady tendency to expand their business in recent years. WHSmith aims to be Britain’s most popular stationer, bookseller and newsagent by growing travel business, strengthening high street business and delivering sustainable returns to shareholders. To be more specific, the travel business pays attention on distributing value to shareholders by maintaining organic growth in outlets, acquiring new contracts, conducting new formats tests, rising average sales volume and improving the trading efficiency. On the other hand, the high street plan concentrates on building authority in core categories, optimizing margins, controlling costs and ensuring it delivers the retail basics (page 6, Annual report 2010). There are 10 corporation shareholders, who occupy more than 3 percent of the issued share capital individually, owning approximately 60 percent of total shares. But the biggest proportion which is 9.86% does not exceed the UK disclosure level. Consequently, WHSmith has responsibility to meet shareholders’ expectations. There are numerous changes occurring on the board in 2010. Firstly, Walker Boyd is assigned non-executive chairman of WHSmith PLC when Robert Walker retired on 31 August 2010. Secondly, Luke Mayhew who is a non-executive director resigned from board and Henry Staunton joined the board with extensive finance and retail expertise. That might have impacts on subsequent operating process. Some activities changes also happened in 2010. Initially, eBookstore with 30,000 eBooks which have competitive prices and easily accessibility is launched by WHSmith. Additionally, owing to the brands Funky Pigeon and The Gadgetshop are new required, WHSmith will offer a wide choice like some gadgets and gizmos through stores and website. Lastly, WHSmith found exclusive Richard and Judy Book Club in 2010. Like seemingly all UK enterprises, WHSmith performs well on employee and community issues. It employs approximately 17,000 staff, and it provides learning and development programme to all employees. It also maintains the importance of health and safety in workplace. In addition, their community programme commits the responsibility to make positive effects which donated ?1.1m into local communities. Moreover, WHSmith trust which is a registered charity also contributes to local communities. Owing to the group concentrates on profitability and cash generation in two core businesses, WHSmith is highly cash generative with a strong balance sheet. Although revenue of WHSmith declined ?28 million from 2009 to 2010 which is approximately 2 percent, like-for-like sales decreased 4 percent at that time. Indeed, that decrease of total sales is caused by ?32 million decline of high street sales in 2010, whilst travel sales have a slight growth from ?448m to ?452m between 2009 and 2010. Additionally, there is nine percent increase of profit before tax and exceptional items from 2009 to 2010. That is worth ?7m from ?82m in 2009 to ?89m in 2010. Moreover, the rise of net funds which is ?11m (2009: ?45m, 2010: ?56m) also proves highly cash generative of WHSmith. Furthermore, a slight rise of total asset, same figure of total liabilities and increase of total equity seems make WHSmith’s capital structure much better in 2010. Also, the underlying diluted earnings per share incre ased from 41.3p in 2009 to 45.7p in 2010. Lastly, WHSmith focuses on efficient cost control and did successful in 2010. It delivered ?12m savings from all areas of the business. To coincide with data mentioned before, the increase of ROCE and profit margin also indicate a better efficiency and profitability in 2010. Whilst, low current ratio under 1 might indicate that the shortage of the liquid resources tend to fail to achieve the short-term payments. In addition, slight changes of other ratios prove that WHSmith has ability of sustained growth. Generally, the group has delivered a good profit performance in 2010.It is noticeable that using distinct strategies on high street and travel business is an efficient way to maximize value creation for shareholders. Hence, based on the performance in decades, WHSmith has enough capacity to operate business sustainably and successfully. Public sector: University of Glasgow The University of Glasgow, which was established in 1451, is considered as the fourth oldest university in the English-speaking world. It also is a member of the Russell Group of 20 major research universities. It is ranked amongst the top 1% of universities in the world. Moreover, it has outstanding performance in cultivating talents which fostered seven Nobel laureates, one Prime Minister and Scotland’s inaugural First Minister. University’s mission which set in â€Å"Glasgow 2020 – A Global Vision† is to undertake world leading research and to provide an intellectually stimulating learning environment thus delivering benefits to culture, society and the economy (page 3, Annual Report 2010). Additionally, focus, global reach and multi-disciplinarity are main strategy of that. There is a crucial change structuring its operations from 2009 to 2010. The university applies a College structure instead of previous Faculty structure from the date of 1 August 2010. The new four colleges are: College of Medical, Veterinary and Life Sciences, College of Science and Engineering, College of Social Sciences and College of Arts. In the world rankings of universities 2010 by Times Higher Education, University of Glasgow placed at 19th in the UK and 128th in the world. To be more specific, it is worth to notice that the value of student satisfaction, research quality, student staff ratio, service and facilities spend, entry standards, completion, good honors and graduate prospects are 79%, 2.2, 13.2, 1377, 412, 86.6, 71.3, 75.4 respectively. These data can indicate its good competitive forces. From teaching aspect, University of Glasgow has an excellent reputation on the teaching and learning environment from both angles of student and academic. Firstly, 90% of final year students are satisfied with their teaching and learning in 2010 National Student Survey. Secondly, student staff ratio is regarded as a proxy for teaching quality. Compared with University of Nottingham (2010:13.7), students of Glasgow might get more personal attention from the institution’s faculty. Thirdly, 16,588 undergraduate students, 5,366 postgraduate students and more than 5,000 adult learners are educated by University of Glasgow in 2010. Moreover, these students are from more than 100 countries around the globe. Indeed, the University has achieved its goal of home undergraduate recruitment, whilst the number of enrolled postgraduate students has increased 10%. Lastly, University has 6,334 staff, and there are approximately 2,000 researchers included. Form research perspective, University of Glasgow has an outstanding performance. More than ?116m is annual research contract income, which makes University become UK’s top 10 earners for research. Additionally, according to the latest national Research Assessment Exercise 2008, University which involved 48 subject areas was one of the broadest submissions in the UK, and some of them were ranked in UK’s top 10 or were rated best in Scotland. In short, the University is 14th in Research Fortnight’s Research Power Table in the UK. Furthermore, according to the pan-UK Postgraduate Research Experience Survey, levels of research student satisfaction with university experience rose 5.6% in University of Glasgow. From international mix angle, the number of international students has a significant 11 percent rise between 2009 and 2010. Also, international applications for entry increase 35% in 2010-11. Those growths indicate that the oversea promotion of the University is successful. In addition, it is obvious that international student community satisfies with the quality of education and support available at Glasgow through International Student Barometer 2010. Moving to consolidated income and expenditure account, it is worth to focus some values. Tuition fees and education contracts have 10.3% growth which might be caused by the increase income from oversea students. Moreover, owing to a sharply decline of short-term investments and growth of endowment funds, endowment and investment income decrease slightly from 6,612 to 5,526 in 2009-10. In addition, both rise of staff costs and other operating expenses lead total expenditure have a 3.9% increase. Hence, the historical cost surplus for 2010 is 10,949. Overall, based on all analyses above, University of Glasgow has delivered a good performance in 2010. It performs well not only on its financial aspect, but also on its strategic ambitions which includes academic targets and students recruitment goal. Part 2 â€Å"The accounting profit figure is the only simple and comparable measure of the performance of an organization† In recent decades, along with economy developing rapidly, some issues about corporations’ performance seems to be discussed frequently. Although a number of indicators can be applied for assessing the performance of an organization, it is misty that how to measure a company’s performance accurately and comprehensively. Accounting profit figure is considered as a simple and comparable indicator for assessment. Employing profit figure might be right and easy for financial report users to some degree. However, it is not accurate and whilst it is necessary to analyze other possible indicators. This article aims to present some factors which might be one of measurement methods of a company’s performance. Firstly, different sectors, such as nonprofit organizations and for-profit organizations, assess their performance in various ways. As Epstein McFarlan (2011) point out, owing to nonprofit organizations and for-profit organizations have different missions, it is apparent that they have dissimilar financial metrics. To be more specific, the main objective and mission of nonprofit groups is to achieve their social or service targets. Contrarily, for-profit organizations concentrate on whether they obtain an appropriate return on invested capital for their shareholders or not. However, ancillary services are also offered by them. Consequently, most non-profit organizations insist that assessing whether they accomplish their overall long-term targets or not is more crucial than only measuring their fundraising and budget achievement in short-term. On the contrary, performance assessment of for-profit groups heavily relies on the income statement, earnings per share, profit, growth in ma rket capitalization and other financial data. Epstein McFarlan (2011) give an illustration of Dana Hall School. It is a girls’ school which has history of 129 years. Its goal is â€Å"committed to fostering excellence in academics, the arts and athletics within a vibrant caring community†¦[It] provides its students with a unique opportunity to prepare themselves for challenges and choices as women†. Indeed, from financial aspect, it met continuous operating losses for ten years in 1995. Additionally, in order to build a world-class science center, Dana Hall School still borrowed $8 million to achieve its original target in 1995. Several years later, it took on more debt for the sake of building a world-class athletic center. Although the school has financial stress in 2010, it is still flourishing in the academic field. It is evident that the provided social services of one non-profit group have significant impact on its investment. Simultaneously, it also exerts vital effect on judgment of performance. In sh ort, from nonprofit organizations perspective, assessing financial data such as profit is not essential measure of performance. Secondly, CORE framework which is presented by Moon and Bates (1993) seems like a comprehensive framework to better assess the performance of an organization. CORE framework has four stages: context (C), overview (O), ratios (R) and evaluation (E). This framework is based on numerous previous case studies (see e.g., Simmonds, 1986; Rickwood et al., 1990; Shank and Govindarajan, 1992) which concern about ratio analysis and have significant contribution to the development of strategic management accounting. Through a case study of appraising the performance of Tesco which illustrated by Moon and Bates (1993), it is obvious that CORE is a good and comprehensive measure of a company’s performance by assessing the performance not only from its internal aspect but also from its external angle. Thirdly, although profit figure is a simple and comparable measure of the performance of an organization, it can be altered by accounting techniques and then mislead the users of financial report. Sharma (1992:1) cited by Weston Brigham (1991) describes profit as â€Å"to the financial management profit is a measure of control and the test of efficiency in the organization; to the investors the profit is the measure of weather worth to invest; to the government the profit is a basis of legislative action†. That is to say, profit figure is essential measure of enterprise’s performance to a large degree. However, the case of Enron exposes the limitation of accounting figures such as profit figure. As Solomon (2007) points out, negative angles of accounting and auditing profession are represented in the collapse of Enron. In addition, Pierce-Brown (2002) claims that each accounting policies are legal and Enron has being obeyed the GAAP. She complements that Enron employs the policies of revenue recognition, off-balance-sheet financing and mark-to-market accounting to hide the growing losses. It declines $600 million profits when the accounts are restated in 2002 (Solomon, 2007). To be more specific, during the period of 1997-2000, the decrease of cumulative profit and increase of debt are $591 million and $628 million respectively. Although Enron’s financial statement seems have a good performance, the figures are unreliable for the sake of removing liabilities and rising earnings per share actually. Hence, under this circumstance, profit figure cannot reflect a company’s performance factually to some extent. Fourth, although for-profit groups focus on financial data to assess their performance, accounting profit figure is not the only assessment approach to a large extent. As Elliott and Elliott (2008) demonstrate, interpreting a company’s financial statement can apply financial ratios analysis. It is useful to judge the economic performance of an enterprise. They implement that six ratios are considered as key ratios whilst there are lots of subsidiary ratios. The six ratios are operating return on equity, financial leverage multiplier, return on capital employed (ROCE), asset turnover, net profit margin and current ratio. Specifically, the ratios of ROCE, asset turnover and net profit margin tend to reflect the profitability of companies and current ratio intends to indicate the liquidity. Hence, combining these figures might measure the performance of an organization more accurate than just using profit to judge. In addition, cash flow is another crucial account to measure the performance. To sum up, this essay standing upon the point of view of comprehensive analysis to analyze possible factors for assessing an organization’s performance. In the first section, it represented different sectors have dissimilar judgment standards of performance. Secondly, it was trying to connect CORE with performance measurement. Additionally, it detailed researched whether or not accounting profit figure is reliable to assess an enterprise’s performance. Finally, ratio analysis and focusing on cash flow might help the analysis of performance. Hence, based on above discussion it can be concluded that there is no one specific standard measure of the performance of an organization. As a consequence, it seems that different industries and sectors might choose various methods or indicators to assess their performance. However, due to it considers not only the internal aspect but also the external perspective, CORE framework tends to be the better approach to apply than employi ng accounting figures solely. References Elliott, B. Elliott, J. (2008) financial accounting and reporting 12th edition, Harlow: Pearson Education Limited Epstein, M. J. McFarlan, F. W. (2011) ‘Nonprofit vs. For-Profit Boards: Critical Differences’ Strategic Finance, 92(9), pp. 28-35 Moon, P. and Bates, K. (1993) ‘Core analysis in strategic performance appraisal’ Management Accounting Research, 4, pp. 139-152 Pierce-Brown, R. (2002) ‘Another nightmare on Wall Street’, Asian Chemical News, September, pp. 30-34. Rickwood, C.P., Coates, J.B. and Stacey, R.J. (1990) ‘Stapylton: strategic management accounting to gain competitive advantage’ Management Accounting Research. 1 (1): 37–49 Shank, J.K. Govindarajan, V. (1992) ‘Strategic cost management: the value chain perspective’ Journal of Management Accounting Research. Fall, pp. 179–197 Simmonds, K. (1986) ‘the accounting assessment of competitive position’ European Journal of Marketing, 20 (1): 16-31 Solomon, J. (2007) Corporate Governance and Accountability 2nd Edition. Portland: John Wiley and Sons. Weston J.F. Brigham E.F (1991) cited in Sharma akhileshwar ‘profitability analysis of Drugs and pharmaceutical companies in India’ A thesis submitted for the degree of PH.D, in the faculty of commerce, saurashtra university Rajkot How to cite CORE Analysis of WHSmith the University of glasgow, Essay examples

Herzog Essay Example For Students

Herzog Essay Jacques Herzog and Pierre de Meuron are among the very few architects whose work can be interpreted as an effort to regain architectures original grounds. They believe that although a certain concept and preliminary design must always be used, architecture ?builds itself?, and by having an open mind during the creation of a building, you can capture the true meaning behind the structure. They believe that architecture is a journey, a discovery, into the fundamental nature of the building. Herzog and de Meuron are probably two of the most celebrated practitioners of minimalism in the world. The works of Herzog ; de Meuron are characterized by several different principles and, for example one common characteristic is the application of repetition as a design principle. With Herzog ; de Meuron repetition is an instrument, which permits the design of a space, in which differential intensities can be expressed. For example, in the Ricola Factory and Warehouse, there is repetition in the u se of the translucent polycarbonate on the front and back fa?ade. An even closer look shows the repetition on these polycarbonate squares of a serigraphed deign of a plant leaf, not only extending along the walls, but under the overhanging canopy, the interior, and the exterior landscape as well. ?Herzog and de Meuron work with geometrically clearly defined volumes, which through the polyvalence of their surfaces alternate between lightness and transparency on the one hand, density and heaviness on the other? (Vitruvio.ch, 2). In the Dominius Winery in Yountville, California, 1997 the simple concrete building for storing the wine is clad in the dark local stone graded to generate several densities in the facade. Some of the stones are open in texture, others dense and concealing. Another example of these architects interest in the intricately worked building shell is the project for a Greek Orthodox Church in Zurich. Here a semi-transparent glass box surrounds several inner glass boxes with an interior effect marked by the gilt icon prints that cover the whole of the walls.

My Dream Job free essay sample

Everyone has a dream. I too dream of a job that will make me child’s dream comes true. My grandfather and father both traditional Chinese physician. They have excellent medical skill and lofty medical ethic. In China, The doctor is called ‘angles in white’, People respect them. I used to get sick in my childhood. My father always can cure my disease by traditional Chinese medical. I think everything like a magic. I feel so amazing. I adore my father, so when I was a child, I want to be a traditional Chinese physician. And then the dream is not changed. History By learning about more knowledge, I know Traditional Chinese medicine has a history of several years. It is one of Chinese splendid cultural heritages. It is the science dealing with human physiology, pathology, diagnosis, treatment and prevention of diseases. During several thousand years it has made great contributions to the promotion of health, the proliferation and prosperity of the Chinese nation, and the enrichment and development of world medicine as well. We will write a custom essay sample on My Dream Job or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page pic] Li Shizhen, one of the famous physicians in the Chinese history. He is very important for the traditional Chinese medical’ develop. He makes people start attention it. He wrote too many books that about how to use the tradition skill to cure the sickness to save the patient. [pic] ‘Ben Cao Gang Mu’ is the most famous of traditional Chinese medical books by Li Shizhen wrote. The book consists of 52 volumes with 1,892 medicinal herbs, including over 10,000 prescriptions and 1,000 illustrations of medicinal items. It is a great contribution to the development of pharmacology both in China and all over the world. Methods of treatment †¢ Diagnose skills †¢ Chinese massage †¢ Acupuncture †¢ Chinese herbs ? Diagnose skills [pic] There is a combined use of the four diagnostic methods among herbalist doctors: observe, hear and smell, ask about background and touching After the four steps, the doctor can know patient’s illness. Then treatment was deferred pending further diagnosis. ? Chinese massage [pic] Chinese massage is known as Tui Na, uses wave-like motions to loosen joints and nourish muscles. Bring awareness back to a person’s body and making it a first step in the healing process. Stimulate the flow of Qi, blood and body fluids can be used to treat pain, stress or digestion problem. The masseur can give you an all-over massage and focus on specific areas with pain or do a treatment on the affected area. So tradition Chinese medical can use our life. Chinese massage need skilled technological and more experiences. So I should constant practice. ? Acupuncture Acupuncture is both One of the oldest forms of Chinese Medicine. It as same as massage are both important. Acupuncture involves the stimulation of anatomical points on the body with thin needled. Needles are placed at â€Å"Yin/Yang Meridian points†. Contrary to what you might think, acupuncture patients usually feel little to no pain, because acupuncture needles are hair-thin and are manipulated either by hand or electricity. [pic] ? Chinese herbs Except for use these skills, tradition Chinese physician also need know Chinese herbs purposes. Herbs are a vital part of Chinese healing. Chinese herbs have many kinds. Differentiate into many species. Each ingredient has unique characteristics. The ingredients work in harmony to help a person’s body. Herbs can help boost Qi and balance Yin/Yang. [pic] Advantage †¢ Whatever traditional Chinese physician or other doctors, they have many same effects. They like an angel who brings patients from illness to happiness and give the hope to the patients to live on. They may let these experiences personally the human which the indisposition suffers to get rid of the pain and they saved many people’s lives during their work. †¢ Traditional Chinese physician not only can help patients take away the pain, but also help people keep in good health by some traditional methods. For example: Chinese food therapy is good for our health, and it can use to our daily life, for food and drink. Certain foods and herbs are prescribed to restore balance to the body. Combining Qigong with exercise is a good choice, because it regulates the mind and breathing to promote the flow of Qi. It can make our sound in body and mind. [pic] [pic] †¢ Traditional Chinese medicine contains thousands of year people’s wisdom. It is only belong to Chinese unique culture. †¢ And Chinese herbs are from nature, without adding any chemicals. So the herbs don’t have bad effect for health. Tradition Chinese medicine is an abstract subject. It has many different skills. The effects of different, but they are the same important. So I know that if I want to be a good tradition Chinese physician, I need spend many energy and time to master different knowledge and learn how to become a good doctor. I will try do my best that make dream come true. My Dream Job free essay sample Discuss how your interest in the subject developed and describe any experience you have had in the field such as volunteer work, internships and employment, participation in student organizations and activities and what you have gained from your involvement. I’ve wanted to become a mechanical engineer ever since the first time I saw a Formula One racing car on TV. There was something special about the car that captured my interest. I admired the skillful drivers, but I was more drawn to the person who made the car. My father told me only mechanical engineers are able to design machines that complex. In that moment, I decided to study mechanical engineering so that I could design the best cars in the future. When I discovered physics in high school, I realized how exciting it was to focus on a subject I liked. The deeper I studied physics, the more passionate I became. We will write a custom essay sample on My Dream Job or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My growing interest helped me make my decision to study abroad in the United States. I know that the U. S. has the most advanced engineering technology in the world, so I am excited by the possibility of continuing my education there. My parents support the idea wholeheartedly. In all the generations of my family, I will be the first to attend college—they would be proud if I pursued my studies in the United States. While there have been many events in college that have convinced me I am well-suited for the study of mechanical engineering—such as building a â€Å"mouse trap car† during a physics class I took—my interests have been shaped most dramatically by a college robot competition. The robot competition took three weeks to complete. It was the first time I tried to build a model robot, but my mentor in the project taught me everything I needed to know. Professor Mason took me through the process step by step until I had built a complete moving robot. At that moment, I truly felt I was a mechanical engineer. I think Professor Mason is one of the biggest influences in my life because he gave me a very memorable lesson in the last lecture of that semester. Instead of talking about our final exam, he explained how quickly we are using our resources on the earth. He concluded by telling us that we could run out of oil in forty years, and that we—the future engineers—should really think about how to address this roblem. His last lecture gave me a new perspective on my childhood dream. I still want to make the fastest car in the world, but it needs to be dramatically more efficient than the ones we are using now. I want to invent new machines that use fewer of the earth’s resources but can do more work than ever. The cars of the future have to be fast and frugal. Professor Mason’s class confirmed my original go al and also extended it to a deeper level: I want to design and model machines that help us preserve our resources while still improving human lives.

Foo Fighters and UFOs

Foo Fighters and UFOs Foo Fighters and UFOs Foo Fighters and UFOs By Maeve Maddox Only recently have I come across the delicious term Foo Fighter. foo fighter: Any of various unidentified lights encountered by airborne forces during the Second World War (1939-45), interpreted variously as enemy weapons, natural phenomena, or alien spacecraft. OED According to a lengthy and informative article at Answers.com, foo fighters were seen at sites all over the world during World War II: 1941: Indian ocean: 1942 Java Sea, Solomon Islands 1945 France The etymology of foo fighter is uncertain: The term is generally thought to have been borrowed from the often surrealist comic strip Smokey Stover. Smokey, a firefighter, was fond of saying, Where theres foo theres fire. (This foo may have come from feu, the French word for fire, or Feuer the German word for fire, or from Smokeys pronunciation of the word fuel.) A Big Little Book titled Smokey Stover the Foo Fighter was published in 1938. Foo may alternatively have come from either of the French words faux meaning fake, or fou, mad. Answers.com The term flying saucer to describe an unidentified flying phenomenon dates from 1947. The term Unidentified Flying Object dates from 1950; the first documentation of the abbreviation UFO is from 1953. The abbreviation led to the coining of the unlovely word Ufology: the study of UFOs. Perhaps because UFO carries connotations of craziness, a new acronym has come into use: UAP, Unidentified Aerial Phenomenona. There’s a National Aviation Reporting Center on Anomalous Phenomena dedicated to the study of UAP sightings. Whatever you call them, these strange aerial phenomena have been around for a very long time. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsEnglish Grammar 101: Verb MoodThe "Pied" in The Pied Piper

Revamp Your Resume Administrative Assistant

Revamp Your Resume Administrative Assistant Resume formats are as varied and individual as the people behind them. Your top priority  is to always make sure that your resume shows the best of you: your experience, your goals, your skills, your education, and anything else exceptional or essential you bring to the table.Check out this template from the folks at Best-job-interview.com and see how you can add your individual stamp to your CV for administrative assistant positions.YOUR FULL NAME  Your mailing addressYour phone numbersYour email addressObjective(Optional; may not be necessary if youre responding to a job posting.)Example 1: Seeking a position as an administrative assistant in a busy environment.Example 2: Administrative assistant position in a professional company.Example 3: To secure the position of administrative assistant in an established company.Profile Statement(This is particularly useful if they havent requested a cover letter or theres no place to upload one.)Example 1: A number of years experience as an administrative assistant in a fast paced, professional environment.  Proven computer skills with good working knowledge of different computer applications.  An independent worker who is able to multi-task and meet deadlines efficiently and accurately.  Strong problem-solving skills and initiative evident in the implementation of efficient data management systems.Example 2: A proven record of efficiency in establishing, organizing, and managing office procedures. Proficient in a wide range of computer applications. Solid bookkeeping skills, excellent scheduling skills, and a strong background in customer relations. Recognized for the ability to manage multiple tasks and projects and successfully meet deadlines. A self-directed worker who enjoys a fast-paced work environment.Example 3: Outstanding office skills and knowledge of office management procedures. Provided administrative and secretarial support to a large department, managed a number of simultaneous projects, and me t deadlines consistently and accurately. An independent worker recognized for a proactive approach to problem solving. Proven experience in a demanding work environment dealing successfully with competing needs and different challenges.Work ExperienceAdministrative Assistant,  Premier Pharmaceuticals, Houston, TX;  January 2012 presentProvide full secretarial and administrative support to the 10-person sales departmentManage customer requests for information prepare departmental correspondence, documents, reports, presentationsSchedule and coordinate meetings and appointmentsDraw up and distribute minutes of meetingsPlan and arrange travel itineraries organize functions and eventsTrack expense claims and prepare expense reportsSet up and maintain customer data management systemsAdministrative Co-ordinator,  Buckleys Property Management Company, Houston, TX;  August 2008 November 2012Provided full range of secretarial and administrative support to the Managing Director plus 5 employeesScheduled meetings, appointments and property viewingsCoordinated company events and functionsHandled incoming calls and correspondencePrepared correspondence, documents, newslettersLiaised directly with maintenance contractors, clients, tenantsProcessed invoices and prepared paymentsEducationDallas Baptist University, Dallas, TX,  Bachelor of Arts 2008Technical SkillsMS Word, Excel, Outlook, Powerpoint, AccessTyping skills (include WPM rate if known)Excellent spelling and grammar skillsCore CompetenciesOrganizational and planning skillsCommunication skillsInformation gathering and management decision-makingProblem-solvingFlexibilityReliabilityTeamworkNotice this template is heavy on bulleted lists. For visual variety, one option Id recommend is choosing a paragraph format for either the position descriptions or the core competencies section.

A marketing research proposal for Tesco 1041 Essay

A marketing research proposal for Tesco 1041 - Essay Example The study incorporates data collected using both primary and secondary techniques of research, which leads to valid conclusion in respect of the objectives of the research work. Tesco is one of the largest retailing brands of the world. The company currently operates in the 12 nations located in Asia, Europe and North America. In terms of profits, Tesco is the third largest retailer of the world (Rogers, Ghauri and George, 2005). In terms of revenues however, the company is the second largest following Wall Mart. Morrison, Sainsbury and ASDA are the primary competitors of Tesco. Tesco sells more than 40,000 food brands in addition to clothing (Humby and Hunt, 2003). It also sells a number of non food retail items such as electronics, cooking appliances, luxury and a number of daily use products. Additionally Tesco is also seen to provide services such as DVD rentals, financing, telecommunication and internet services in a number of regions of operations. Despite its wide range of operations, Tesco is known for its well established distribution network and sound ability to manage its resources effectively. Tesco is already well recognized in many nations of Europe and North America (Dawson, 2006). Despite the dominant position the company holds in the retail marketing sector, Tesco is seen to expand internationally by eying the emerging markets. The international expansion of the company not only entails it into sterner competition but also simultaneously facilitates earning higher profits. Most of the international ventures of Tesco have remained successful where as some have encountered major failures. In order to expand internationally in a more effective manner, Tesco requires to think more strategically and develop plans on the basis of accurate research (Baskaran, 2012). Tesco in the recent times has been considering entering into the markets

The Business Plan Essay Example | Topics and Well Written Essays - 2000 words

The Business Plan - Essay Example rder to create their own imagined designs of the cakes and in turn help our bakers to have as many designs as possible; hence our business will stand out among others. We value good customer service and therefore we will make sure that our service is up to date with the ever changing technology. This will keep us to the mark of competition and remain friendly to the customers. The bakery will belong to the partnership of 5 people. There are no bakeries in the area and therefore this will give us a break through. We only have few competitors as threats one of the major competitions is the big supermarkets, Milton, marsh and best choice bakery. Although economy has gone from good to bad it has not affected the bakery industry. â€Å"The consumer price index for food, an indicator of bakery product values, rose 4.7 percent in September 2011 compared to the same month in 2010† (â€Å"Hoovers†). We will focus on the changes in customers’ needs such as preference, pleasure, health, and convenience. Middle class citizens are mainly our targets. But we will also give the lower class people and opportunity to access our products in a well created section in our bakeries. These sections will have breads and cakes from one day old. We are going to have average prices but keep up to date the quality and quantity in our production. Our objective is to be able to attract from 200 customers and above. We expect the customers of all ages and regardless of their sex, religion, color, or race. If our prediction goes right, we will be able to make about $500 in any single day and this will translate into $13000 in a month. Because of the current technology we will be able to contact our customers through internet. That is by the use of all available social sites such as face book, twitter and so on. By having our own website we will be able to display all our products and service to hundreds of potential customers. We also plan on advertising our business to the local dailies,

Interior design Essay Example for Free

Interior design Essay 1940s prefab buildings Prefabricated houses were nonexistent before the Industrial Revolution, and were nearly impossible to construct (Pile 2005). During the course of time machinery and assembly lines were developed to an extent to allow that the idea of prefabricated houses becomes a reality. Sears Roebuck catalog was among the first to start featuring prefabricated houses in its issues, and each year they brought forth an enormous variety of styles and sizes of prefab houses for sale in 1908-1949 (Davies 2005). 1940s was the period when Americans were really concerned about affordable housing, and prefab, which was affordable and stylish at the same time (Pulos 1988). They could be ordered through catalogues and be ready for resettlement without leaving the homes. Innovation in this sense resulted in a boom among middle class households. Preassembled building components considerably reduced on-site labor and construction duration. Thus, in the late 1940s one solution to the problem was to build prefabricated houses consisting of a kit of parts which were built in a factory, and taken to the building site for rapid construction. Darlaston’s largest engineering firm, Rubery Owen Company Limited also accepted orders for cheap factory-built houses, and so the company’s Structural Department began to produce good quality houses for sale to local authorities and building companies (Parker 2009). Most of the ‘prefabs’ were small factory-built, single storey temporary bungalows with a life expectancy of just 10 years. Although around 156,000 of them were built by Rubery Owen Company limited, there was still an acute housing shortage. They were very comfortable and several options for different sizes of families existed. However, the solution was just temporary given the fact that the livelihood was very short. (Parker 2009) The houses were built around a rust-proof light steel frame with stanchions, trusses, and beams of a substantially rectangular form. To simplify and speed-up the building process, the design included simple forms of attachment for almost any suitable building material. The individual members of the steel structure were produced by bending, pressing or rolling, and the individual components were welded together at the factory. (Parker 2009) (Chandler, et al. 2010) In its turn the new movement promoted the development of steel production. Above all, this practical solution gave space to certain design experiments with again, practical touch. Simplicity and efficacy were the characteristics of designing prefab houses, and they were consequently first of all associated with comfort and space (Arieff and Burkhart 2002). A real success was manufactured house, or the mobile house which could be used for road transportation. Built in kitchen, air-conditioning, clearly and simply separated rooms were predecessors of compound design (Davies 2005). 1940 product design Genichi Taguchi was one of the pioneers of product design in the 1940s who introduced a new philosophy and a methodology on improving quality and design. His concept allowed that quality was â€Å"†¦achieved economically through inspection and product screening† (Cheremisinoff 1990). Taguchi built both conceptual framework and specific methodology for implementing his prospects. Thus, he put the stress on designing in quality, which was rather cheap than manufacturing poor and redesigning for numerous times. Loss function was a pivotal issue in his experiments and activities. Once again, we come over with cost effectiveness and certain elements of simplicity. When observing the experience of the United States we witness a rapidly growing field of design, and specifically in product design initially incepted by Shakers in the eighteen century; a religious community of English and French origin. They initially began developing craft-based objects to meet their own need (Burdek 2005) . Moreoveer, Sigfried Giedion recognized the most creative inventors of interior design – furniture, and describes the 40s as an exceptionally productive phase of inventive intelligence on the part of engineers. (Giedion 1967) Chairs, beds, and cabinets that were convertible, space saving and easy to transport laid the groundwork for American tradition of functional and democratic product culture that lasted until the early 20th century, when society increasingly differentiated into two-class system. (Burdek 2005) Impact of industrialization on product design was enormous. Industrial designers were identified as wizards of change, as they gave a product livelihood; they extended the life of a product with a unique design. (Pulos 1988) They sustained the product with innovation and attractiveness. In line with practical usage these last two features played a key role in advancing in product design and developing new paths for this promising discipline. 1940s was the period when the packaging was becoming as important as the product itself. Customers were buying products locked in nice and inviting packaging. Designers were moving up on the ladder of management, being considered as one of the most actors in promotion and product development. However, late 40s experienced a decline in glamorization of mere design, when quality and design started to balance. (Moskowitz, Beckley and Resurreccion 2006) Speaking about product design entails also a discussion on trademarks; this was also the era when logos, trademarks and brand development joint the bigger game. Product development and design appeared under dependence of trademark development processes. Pulos 1988) 1950s_1960_1970_1980 (youth culture) Youth culture of 1950-1980 is associated with rebellious, revolutionary, democratic and hippie, as well as drug, rock and sexual revolution (Resnik 1990). This is the period when youth rose their voice and expressed their views in the most rebellious ways. (Halliwell 2007) Brake states that the young people had their own distinctive patterns. For his youth culture developed inverse values to the adult world of productive work and conformity to routine and responsibility. The early 70s were highly distinguished in the rise of confronting entities, with liberated worldview and their own free style in fashion, lifestyle and manners. There was a real revolution headed by the youth which still inspires a great number of young people with its strong and burning culture. (Brake 1990) Youth culture was not only influential in the US, but also Great Britain, Canada and Europe. The middle class youth in the 50s was the generation which had more independence. This class became integrated into a general culture which was dominated with drugs, alcohol and sex, which were the primary indicators of independence of adult supervision. Hence, low class youth was illustrated as delinquent and impulsive. (Brake 1990) The earlier studies of youth in the mentioned period made no attempt to view youth in the context of political and social system. Thus, young people were observed as economic consumers of fun, fashion, music and drugs. However, popular music being a central feature in the youth culture, didn’t really reflect the whole wealth of creative and successful youth. Murdock and McCorn pointed out that for example, Presley was adored only by one fifth of interviewed people, the rest pointed out Pat Boone. The first was a rebel and anti authority, and the second encompassed an image of adult approved and self established artist. (Brake 1990) This comes to prove the somehow exaggerated statements on youth culture in the mid and late 1970s (Norton, et al. 2008). The same concerns also the available data on teenagers; they were described as looking glamour, attractive, having fun, all entering into a higher educational system. (Jamieson and Romer 2008)

The Life Behind Things :: Psychology Technology Personal Narrative Papers

The Life Behind Things Free: this is how human beings living in democratic societies describe themselves. The general idea, nowadays, is that as long as you are considered equal and are able to voice your opinion and defend your own beliefs, the power is in your hand. Gone are the chains of repression and tyranny that permeated ancient times and enslaved whole societies in the prisons of silence and immobility, forcing them to surrender all of their power to the ruler. All that is left now is one word, resounding gloriously in the back of our minds every time we compare our current situation with that of the past: freedom. I used to feel that liberation every day, especially when I learned about foreign societies that had "remained" imprisoned by unscrupulous leaders who refused to relinquish their power and wealth to the people, however needy the latter were. Political police, torture, propaganda: all these horrifying stories whirled in my head and inevitably brought me back to the same evident conclusion, the fact that I was lucky to inhabit a "modern," "Western" country, and that my freedom, both compared to these unfortunate people and in absolute terms, was unlimited. Indeed, I had never felt any pressure of any kind to act a certain way, or hold specific beliefs at the expense of my own ideas. The origins of such a view of the world were the innate thought that only another human being, especially a man-have we ever seen a female dictator?-could take away my personal power and control my actions. For what else could? Such had been my state of mind when I came to NYU-sixteen years spent holding the firm belief that I had control over my actions, probably silently injected in my mind by my proud parents, as well as by the French society in general and all that it entails: the media, school, politicians. It pervaded my mental life, and I whispered this doctrine to myself, as though humming a baby nursery rhyme, probably pacifying my unconscious claims the way the soft lullaby would console a newborn baby, making his tears subside and causing him to forget why he was weeping in the first place. I had never considered and thought about my life in other terms. Originally not wanting to question this whole system of ideas, which would unavoidably cause great chaos in my mind, I started thinking about the recent turn that my life had taken, a few weeks ago.

Criminals are made or born Essay

An understanding of criminal behaviour has been attempted by psychologists through many different theories. The three theories I will discuss are: the biological theory, the psychological theory and the social theory of crime. Each theory provides a thorough explanation of why people carry out criminal behaviour, however, which theory offers the better explanation? Are criminals born or made? The biological theory of crime suggests that it is very likely that biological factors play a significant role in criminality due to the fact that criminal behaviour tends to run in families. Adoption studies provide psychologists with the information required in order for them to discover whether criminal behaviour patterns are the result of the child’s genes or their surrounding environment. For example, if a child’s behaviour resembles that of their adoptive parents then this could suggest that criminality is a product of the environment. Mednick et al. (1987) studied the criminal convictions of over 14,000 people who had been adopted and found greater evidence to suggest that biology had more influence over their behaviour. To further support this theory, Bohman (1996) replicated Mednick at al’s study by comparing the percentages of sons with a biological parent with a criminal record to boys with an adoptive parent with a criminal record. Bohman also found that genetic factors were more significant compared to environmental influences. The psychological theory of crime suggests that negative expectations cause certain individuals to behave towards others in a criminal way because their stereotypes alter their social interactions (self-fulfilling prophecy). This theory was supported by Jahoda’s (1954) study of names. Jahoda studied Ashanti people who give boys ‘soul names’ when they are born which supposedly alters their characters. For example, boys born on a Wednesday are called ‘Kwaku’ and are expected to behave in an aggressive, violent way. Jahoda discovered that 13. 5% of boys referred to court had ‘Wednesday’ names, yet they were responsible for 22% of violent crime. This implies that expectations of the boy’s behaviours due to stereotypes caused differential  treatment and therefore they fulfilled the expectations caused by their names. The social theory of crime suggests that learning occurs when an individual (the learner) observes and copies another person (the model). Motivation to reproduce what the learner has observed from the model must be internal or external. Internal motivation may come from identification with the model, or external motivation can be obtained fro m direct or vicarious reinforcement. Children with criminal parents or who have other surrounding role models are very likely to be internally or externally motivated to copy behaviour, i. e. carry out criminal acts. Evidence to support this theory can be found using correlational data about exposure to media models and criminal acts. Eron et al. (1972) discovered a positive correlation between the violence level in television programmes watched by 7-8 years olds and their level of aggression. This violence was shown to progress (especially within males) as they became older. In my opinion, all three theories provide a valid approach and each are supported through evidence. I do not believe that one theory provides a significantly better argument than others, therefore, a combination (if possible) of each of the three theories would perhaps provide a more thorough answer to why people participate in criminal behaviour.

How the Ends Justify the Means Essay

Everyone has goals. Some people believe in order to attain a certain goal that it is acceptable to do things that are immoral. This may cause one to wonder if the actions taken to reach such a goal will be worth it. I am going to discuss some different situations that may or may not have a worthy ending, including any means it might take to reach goals such as gaining power, maintaining authority and gaining a title. I’ll also go over what some of the difficulties are in using tactics that may be categorized as unfair or even bad. Are immoral actions ever an acceptable way to achieve a goal? Machiavelli insists that it is not only acceptable, but a necessary means of gaining and maintaining power if that were the goal one wished to achieve. I do believe, however, that doing so may prove to be more difficult than imagined. I say this because anyone who is trying to create or keep an image would want to appear moral even through actions that when looked at separately may not see m so. One cannot, in my opinion, be greedy while simultaneously appearing generous. There must be a middle ground; a place that is at either one absolute or the other, but rather a balance of the two extremes.[1] For example, Machiavelli states â€Å"With time he will come to be considered more generous once it is evident that, as a result of his parsimony, his income is sufficient† (43). Therefore, one may seem generous without actually giving up anything, as long as nothing is being taken. There is no need to give up all to be generous. Nor is there a need to take all from others to maintain wealth. Is the perception of being cruel to be preferred over that of being merciful? Yes, with cruelty comes fear of consequences. Those who are afraid of repercussions are less likely to rebel. Just like Scipio, who was overthrown in Spain just because he showed too much compassion (Machiavelli 47). Too much mercy or compassion is likely to do nothing more than put a figurative target on one ’s back. To avoid being overthrown, Scipio should have instilled a certain level of fear in those who lacked discipline. Those under him had no fear in acting upon the envy they had for such power. The fear and discipline needed is comparable to modern day prisons. For instance, if Jack the prison guard acted as though he was more of a friend to the prisoners, they would not fear him and would be constantly looking for ways to undermine his authority. On the contrary, if Jack were throwing prisoners into segregation for small things such as not having their beds made, the prisoners would have a greater fear of the consequences for other offenses.[2] This also may be a difficult medium to attain because one wouldn’t want to take the authority aspect to a level where it would only create anger and resentment rather than the desired fear and respect. Straying from a promise is another thing that is perceived to be immoral, but is sometimes necessary gain a desired title. It is necessary to know how to disguise the human nature of being a hypocrite and a liar because the people that are being lied to will be so wrapped up in themselves that they will actually allow themselves to be deceived and not even realize what’s happening (Machiavelli 48). Just as in politics today, there are always promises being made and not followed through on. It seems as though this is how things have always been. And yet, the people to whom these politicians give their speeches, seem to believe that one party or the other speaks the truth, and then go back on those original beliefs after that party has come into office, and speak of what a liar he or she has turned out to be. Politicians in my opinion have yet to master the art of disguising their deception for any longer than it takes to gain a title. I do believe the middle ground for lying, is that it should only be done with good intention behind it. In conclusion, I find myself agreeing with the many statements given by Machiavelli in that it is very necessary to act in some ways that could be viewed as immoral in order to reach a goal. They seem to hold an especially helpful curve if that goal is to gain power, maintain order or create an image for one’s self. But, I also believe that in order for such strategies to be effective, a middle ground has to be reached. These cannot be seen in an all or nothing sense. They each have difficulties and they each have proven to be effective when that middle ground is reached. Works Cited Machiavelli, Niccolo. â€Å"The Qualities of the Prince.† World of Ideas Boston, Bedford/St.Martin’s 2010 ———————– [1] Definition: Middle Ground [2] Hypothetical Example

Free Essays on Greenman

The advertisement I chose to examine is, in my opinion, a prime example of an effective and successful ad. This ad, which appeared in a recent Sports Illustrated, shows a pile of M&M’s candy on a wooden table. But what made this ad immediately grab my attention was the word â€Å"SEXY† spelled out in the green M&M’s, almost in a subliminal way. Above the pile of M&M’s, the question: â€Å"What is it about the green ones?,† is seen, also printed in green. There are several reasons why I think this ad is effective. Bright colors are seen throughout the ad. The combination of such bright colors is what originally made me take a closer look. When I realized that I was looking at M&M’s candy, I thought about how tasty the chocolate candy looked. I wanted to run to Circle K and buy a bag. Then I noticed the green M&M’s appeared to be spelling something out, within the larger pile. I peered closer and saw that â€Å"SEXY† was written with the green M&M’s. Then, as I looked to the top of the page and saw â€Å"What is it about the green ones?,† I laughed to myself and immediately chose to write about this advertisement because of its creativity and uniqueness. The use of bright colors, the tasty appearance of the candy, and the humorous, â€Å"subliminal† message, helped make this advertisement appeal to me. I also think many others could appreciate this advertisement and feel that this is a good example of a successful ad.... Free Essays on Greenman Free Essays on Greenman The advertisement I chose to examine is, in my opinion, a prime example of an effective and successful ad. This ad, which appeared in a recent Sports Illustrated, shows a pile of M&M’s candy on a wooden table. But what made this ad immediately grab my attention was the word â€Å"SEXY† spelled out in the green M&M’s, almost in a subliminal way. Above the pile of M&M’s, the question: â€Å"What is it about the green ones?,† is seen, also printed in green. There are several reasons why I think this ad is effective. Bright colors are seen throughout the ad. The combination of such bright colors is what originally made me take a closer look. When I realized that I was looking at M&M’s candy, I thought about how tasty the chocolate candy looked. I wanted to run to Circle K and buy a bag. Then I noticed the green M&M’s appeared to be spelling something out, within the larger pile. I peered closer and saw that â€Å"SEXY† was written with the green M&M’s. Then, as I looked to the top of the page and saw â€Å"What is it about the green ones?,† I laughed to myself and immediately chose to write about this advertisement because of its creativity and uniqueness. The use of bright colors, the tasty appearance of the candy, and the humorous, â€Å"subliminal† message, helped make this advertisement appeal to me. I also think many others could appreciate this advertisement and feel that this is a good example of a successful ad....

How to Deal With Someone Threatening You With a Weapon

How to Deal With Someone Threatening You With a Weapon If you come face-to-face with someone threatening you with a gun, knife, or any  other weapon, there are steps that you can take to make the situation less dangerous. Stay Calm The most important thing to do will probably be one of the most difficult things to do, and that is to remain calm. Remember that you will need all of your mental facilities to increase your chances of gaining control of the situation, and if you are in a state of hysteria, it is unlikely that you will be able to maintain mental clarity. It is likely that the person holding the weapon on you will not be calm and if you exhibit high anxiety, there is a good chance it will increase their anxiety. Screaming can be particularly dangerous in this type of situation because it can cause the assailant to panic or anger them. Remaining calm can have the opposite effect. Make Eye Contact It may be difficult to believe, but many criminals who pull weapons on people have the ability to mentally dehumanize their victims. If you make eye contact, it makes them view you more as a human being and less like a disposable object. Figure out the Assailants Goal There are certain common scenarios that result in having a weapon pulled on you. If the purpose is to kill you, then you would likely already be dead. Mass killers enter schools, places of employment, malls, etc., and just start shooting either randomly or with predetermined goals such as shooting at specific a group of people. Most criminals who point a gun without shooting it hopefully do not want to shoot it. Their goal may be to rob you for money,  to buy drugs, a car for a joyride, hold you hostage to get out of a crime gone bad or kidnap you for money. Most of the time in these types of situations the weapon is being used to control you, not necessarily to kill you. Follow Instructions Calmly You want to follow the instructions of the person who has the weapon but do not do it without communicating what you are about to do. For example, if they ask you for your wallet, before reaching into your purse or pocket to get it, say to them what it is you are about to do. Then do it slowly and calmly. Do not make it appear that you have any other intention other than to do what it was that you told them you were going to do. Do Not Challenge Them If you have always wanted to be a hero, now is not the time to do it. Not only could it cost you your life, but it could also cause harm to others. Being physically or verbally aggressive to the person with the weapon will do nothing but ignite the situation. Trying to grab the weapon will likely get you killed or seriously injured. Resisting their instructions will not only anger them, but it will also force them to show who is in charge. What you want to communicate to them is that you plan on cooperating. Talk to Them, but Carefully If you have an opportunity to engage the assailant in light conversation, try to direct the conversation so that they talk to you about themselves and subtly feed their egos by making them feel that you think what they are saying is intelligent and has merit. Not only are you trying to connect to their human side, but you also want them to believe that you do not feel you are superior to them. If you do get into a conversation, keep your voice low and your sentences short. Ask questions and avoid talking too much about yourself. They want you as their audience, not the other way around  if there is an opportunity to inject something short and personal do it. For example, if they say what high school they went to, you may want to ask them if they knew your friend who went to the same school, even if that friend does not exist. If a controversial subject comes up such as politics or religion, this is not the time to get into a debate. Appear interested in their opinion and if asked, tell them that you can tell they know a lot about it and you can see their point of view. Remember What the Assailant Looks Like Try to notice what the person holding the weapon looks like, but do not stare at them and rather than trying to figure out their weight or height, pay attention to something that is distinguishable, like a tattoo, gang symbol, birthmark, moles, and scars. Being Held Hostage A hostage situation has different dynamics than armed robbery. If, for example, you work at a bank where a robbery attempt has gone bad, and you are being held hostage, do as you are told and remain very quiet. Your goal should be to appear as invisible to the person holding the gun as possible. If you see a chance to escape do it, but only if the probability of your escape being successful is high. If the assailant is negotiating with the authorities and you are chosen as one of the hostages to be released- go. It may be hard to leave your fellow employees or friends behind, but you staying behind will do nothing to improve their situation. It will simply anger and frustrate the person telling you to go. Remember that in hostage situations the police are probably making plans for your rescue and your best chance of survival is not to be the main focus of the assailant. You want to try to position yourself as far away as possible from them as possible. If the criminal is talking with a hostage negotiator and the talk breaks down, the next step might be that sharpshooters start to take aim. You want to avoid being grabbed as a human shield or inadvertently shot by a flying bullet. Distance away from the guy holding the gun is the best way to go. When to Stop Cooperating Unfortunately, there is no way to say for sure that any of these suggestions will keep you alive. Paying attention to your common sense and instincts will ultimately be your best chance of survival. However, there are times when doing everything a criminal is telling you might not be the way to go, but again there is no cookie-cutter instruction book to follow. Carjackings can be particularly perilous if the carjacker insists that you remain in the vehicle or instructs you to drive. Any diversion that you can think of to avoid this situation could increase your chances of survival. Carjacking victims have pretended to faint outside of the car. Others who have been forced to drive have driven into poles or parked cars in well-populated areas, but again every situation is different, and you must rely on your own ability to access the situation and try to find the best way out. After the Ordeal Is Over After the ordeal ends and if the police are not on the scene, call 9-1-1 as soon as possible. Notifying the police quickly will increase the chance of apprehending the suspect and preventing future victims. Provide them with as many details as you can and be available for follow-up interviews.

The AISD Essay Example | Topics and Well Written Essays - 500 words

The AISD - Essay Example It has been viewed that most of the districts in AISD perform their board meetings which are recorded and are available to the citizens through their website (Arlington ISD, 2012). This particular paper will deal with the discussion of the subject matter of introduction of libraries in different schools especially in Texas according to the different board meetings that AISD publishes in their website. Moreover, the implications of the discussion topic i.e. the introduction of libraries in various schools located at Texas synthesizing with the article published by Norman D. Kerr along with the text book i.e. â€Å"The Educator’s Guide To Texas School Law† will be portrayed in the discussion. Implications of the Discussion Topic The board meeting about the introduction of libraries in different schools had a positive implication upon the community of Arlington. While discussing the topic in the board meeting, Cary Siegfried who is the Director of the Department of Librari es belonging to Arlington City emphasized upon the topic of the Library Link program which was established in the year 2007.

Theories of Imperalism Essay Example | Topics and Well Written Essays - 2000 words - 1

Theories of Imperalism - Essay Example The object of acquiring a colonial empire was usually to raise it to the status of a world power,† (Mommsen, 1977, p.5) as he quotes Chamberlain in 1897: â€Å"It seems to me that the tendency of the time is to throw all power into the hands of the greater empires, and the minor kingdoms – those which are non-progressive – seem to be destined to fall into a secondary and subordinate place,† (p. 6). This is the State Oriented theory of Imperialism and its main connection is with the territory and it is connected with the British patriotism. The whole idea of this imperialism was that British people had to acquire more and more territories in unsuspecting and underdeveloped countries to show their patriotism towards the country and Crown. The expansion of territory went on unabatedly for at least two centuries, till Britain owned one third of the world, arrogantly claiming that Sun never set in British Empire. The original meaning of Imperialism was simply one powerful ruler ruling over many territories and regions either inside European continent, or anywhere else in the world. It meant the all-powerful British crown making policies for colonies in the distant East and West of the globe. He says this position at home strengthened the situation of Conservative party of England. Classic political theory of Imperialism developed in the other half of the nineteenth century. German scholars like Heinrich Friedjung are at the helm of this theory. The colonial expansion ambitions of Napoleon III, no doubt ended in total disaster; but it gave credence to the grandeur of imperialism, the legitimate and magnificent rule of a mighty ruler over lesser mortals. Mommsen says that Friedjung did tremendous amount of work to establish the classical theory of imperialism by combining the nationalistic ideology working for the domination of far-flung areas for the sole purpose of national gratification. The days were conducive and any victory over the natives of colonies was

Sensory perception Essay Example | Topics and Well Written Essays - 500 words - 1

Sensory perception - Essay Example Second, interpretation determines whether sensory information is accurate or inaccurate. Interpretation illustrates how individuals perceive different situations through thoughts and beliefs. Therefore, the way an individual interprets a situation determines the accuracy or inaccuracy of sensory information. Third, the way a person perceives events in his surrounding determines whether the sensory information is accurate or inaccurate. Humans only believe what they can perceive and deny anything that challenges their beliefs (Schacter, 2011). Therefore, people’s perceptions determine the accuracy or inaccuracy of sensory information. There are a number of factors that determine the accuracy of sensory data; three of them are cognitive capability, source of data, and reliability of observed facts. First, a person’s ability to evaluate sensory information is dependent on a healthy brain. The senses capacity is emphasized when a person’s brain stores sensory information. This means proper data will be perceived as accurate and incorrect sensory data passed on to the brain will be translated as inaccurate. Second, the source of data influences the accuracy of sensory data. Data or information is obtained from the sense of hearing, touch, smell, and sight. These senses provide accurate sensory information. In addition, a person’s senses should be able to nurture the brain so as to establish correct sensory perception of the information that is received by the brain. Finally, the reliability of observed facts also ascertains the sensory data’s accuracy. Picking up sensory data through defin ed examination will provide facts and information that are significant for thought linkage or accurate sensory perception (Robinson, 1994). Both nature and nurture play a significant part in understanding and assessing sensory data. Natural

Ethics in Public Administration

Ethics in Public Administration What are ethics, and why do they matter for public administrators? Ethics are very dependable within a certain setting, but can differ greatly between contexts. All through the world, business organizations and different callings lead every day exercises that oblige norms of ethical conduct. To pass on an organizations goals, standards, and objectives most organizations build up a code of ethics that defines the behavior of what others can expect (Shafritz, J., Russell, E, 2011). Ethics is so important in business because it gives a company greater credibility. Strong work ethnics are vital.Ethnics is a very important matter for public administration. Ethnics impacts public administrators in a variety of way. Throughout the day, businesses, organizations, and administrators, do daily activities that involve standards of ethical behavior. In public administration there levels of ethnics. There are four main levels of ethnics in public administration. The first ethnic moral is personal morality which means it is the basic of what is right and what is wrong. Many factors can lead to this such as religious beliefs, cultural factors, social factors, friends and family (Shafritz, J., Russell, E, 2011). Personal ethics are different for each person, but people want to be known as a good person not a bad. Professional ethics in public administration state that a person should act â€Å"professional† in a business or at work. Employees should have strong work ethnics to work more complete as well as being more honest. Employees who uphold strong personal ethnics will meet goals faster of a business or organization in which they work. Ethical employees can also increase a company’s reputation and the services it provides. Next organizational ethics is essential. An organization should uphold strong standards to be on top. Strong standards insures more people will look up to the organization or company. Organizational ethnics can help the organization in its programs, policies, stands, and even business making decisions. Organizational ethics gives a business a strong reputation and creates more productivity. Leaders create more organizational ethnics. Leaders create strong ethnics so employees will behave better, reward more employees who work strong with integrity, and discipline employees with poor work ethics. A good organization culture real does improve the morale among employees in a business, which can create more productivity. Also customers will want to go back to organizations and businesses who hold very high standards (Shafritz, J., Russell, E, 2011). Shafritz, J., Russell, E. (2011). Introducing public administration (7th ed.). Boston: Longman. Discuss the ways in which accountability affects public administrators. How is accountability balanced with efficiency? Democracy stands in the way of efficiency in many instances. Since democracy is multiple people making decisions on what they believe to be the best solution sometimes isn’t. Making a popular decisions isn’t always the most efficient decision. However, with democracy many people are sublime by the decisions they make because a majority agree with the decision. The government doesn’t seek out what is best for all citizens but only does want the majority of them want. A government such as a democracy, waste a lot of money campaigning and puts and unneeded strain on the economy for funding purposes. For democracy a majority population only decides on candidates for a political office from given list, and then the politicians decide instead of the rest of population. To be more efficient it is more important than ethics and accountability correlate. If a government is efficient they will be producing more and have a higher GDP. What people want most is for the government to create the conditions in which they can have a comfortable quality of life, and find happiness. If I had to choose a government I would choose democracy. Democracy is a word and an idea that whips up a great deal of emotion and idealism in people all over the world. While there is no perfect or universal definition of democracy, it is generally accepted that it refers to a political system in which all the citizens have a say in who governs their country, and how their country is governed. To most people, democracy is also a belief in the freedom of the individual to express his or her opinions. Democracy represents the views and notions of all the citizens of the country, whether majorities or minorities. Democracy allows various people to rule the country through the represe ntatives and gives a dignity to the people. What is meant by the â€Å"machinery† of government? According to Machinery of government, guidance and information, Machinery of Government refers to the structures of government and how they work. It includes organizations within the government, their functions, and how they all work together and see how the public is working. Machinery of Government changes are terms that are commonly used to describe organizational or functional changes affecting the public. In the US, the Machinery of government, is less conventional and less likely to change compared to other countries such as Britain and Australia. Machinery of government changes generally occur in the period immediately after a general election. However, a Machinery of government change can happen a person in charge such as the president or prime minster. Undergoing a machinery of government change can be challenging. Agencies are required to consider a vast number of issues and deal with wide-ranging matters, some of which can be very complex and time-consuming.In an article a bout Machinery change of government it includes may examples such as abolishing a government department by transferring its functions to other government departments, creating a government department, merging two or more government departments, and moving functions in to or out of government departments. Machinery of Government is hard to put in place. One example of Machinery of Government is if a minister wanted to create a new department, then they have to move responsibilities around. Shafritz, J., Russell, E. (2011). Introducing public administration (7th ed.). Boston: Longman. 1. What are the differences between Scientific Management, Orthodoxy, Neoclassical Organizational Theory, and Modern Organizational Theory? Many theories and principles come into play for public administration. First Scientific Management is a theory that can help and improve productivity of a business or organization. Scientific management techniques improve the way tasks are performed and makes it easier for workers to be trained in their particular field. Scientific management increases productivity greatly. For example, a manager could increase production over 200% and reduce workers by 75% by increasing the size of a shovel. Scientific management is made up of four principles. First, finding the best way to do a task, secondly match each worker to task they can do well, thirdly, supervise workers and use rewards or punishments when needed, and lastly management should plan and control. Next orthodoxyis now often used with position to Public Administration in the 1920s and 1930s to show an excellence of general agreement and confidence. In the period of orthodoxy in public administration, work of government could be divided between decision-making and execution. Orthodoxy had many ideas such as true democracy is efficient, work of the government could be divided by decision makers and execution. Also administration was a science with many discoverable principles and theories. Next, the Neoclassical Organizational Theory emphasized on employee welfare and a company’s organization structure. This theory played an important role in human needs. The neoclassical hypothesis was an endeavor at joining the behavioral sciences into administration thought to tackle the issues brought on by traditional hypothesis rehearses. The reason of this was on the idea that the part of administration is to utilize representatives to accomplish things in associations. Instead of spotlight on creation, structures, or innovation, the neoclassical hypothesis concentrated with the representative. Neoclassical scholars focused on noting inquiries identified with the most ideal approach to rouse, structure, and help workers inside the association. Studies in this time, including the Hawthorne Studies, uncovered that social components, for example, representative connections were an important element for managers to consider. It was thought that any manager who neglected to re cord for the social needs of his or her worker could hope to manage safety and lower execution. Representatives expected to discover some inherent esteem in their employments, which they surely were not landing from the position that was much institutionalized. As opposed to putting representatives into occupation parts, where they finished one particular undertaking throughout the day with practically no collaboration with associates, workers could be organized in such a path, to the point that they would regularly impart errands, data, and information with each other. The belief was that once workers were set into alternative structure, their requirements for socialization would be satisfied, and subsequently they would be more productive Lastly, the Modern Organizational Theory gives one an insight on the study and processes of organizations. The organization theory makes it easy to explain the relationship og the organization and its surroundings. The goal of this theory is to clarify why an organization has structure such as power, control and coordination. This theory aims to understand why certain organizations used different structures and organizational processes. Shafritz, J., Russell, E. (2011). Introducing public administration (7th ed.). Boston: Longman. http://pubad-ias.blogspot.com/2011/08/frederick-taylor-and-scientific.html 2. What is â€Å"Personnel†? Why and how does it matter for governments? Personnel is very important in the government. It gives organization and federal agencies the best possible and most qualified employees. The Pendleton Act of 1883 and Hatch Act of 1939 has greatly shaped personnel in various organizations. First the Pendleton Act gave federal government jobs be awarded on the basis of quality. The act stated that government employees should be picked through strategic assessments. The Pendleton Act has transformed the nature of public services. Many people now find jobs in federal agencies. The act greatly improved the civil service of the US. It also interrupted the spoils system, which was custom to presidential administrations. In today’s society many parts of the 1833 Pendleton Act come to place. In today’s time, one can now fire or demote a government employee which they did in 1833 also. Also in today’s world personnel has to take examinations to get into certain jobs. A lot of personnel also have adopted the Hatch Act of 1939 in today’s society. This act prevents federal government members who don’t have clear political roles, such as the pres ident, from intervening in political activity. For example a mailman can’t run for state senate. They don’t really have any political background. The hatch act makes it difficult for government personnel to use authority that can interfere with elections which is still in effect today. Both of these acts have played a big role in government personnel right now, and the US has mirrored these acts in today’s society as well. The Pendleton Act of 1883 emerged when the assassination of President James A Garfield occurred. An office seeker of a government official is sought to have ordered the attack. The U.S. legislation recognized a law, which presented employment based on value rather than on political party relationship that leads to bribery in the government system. Widespread public requests for reform in the government was motivated after the Civil War by allegations of incompetence, corruption, and theft in a lot of federal departments. This act improved civil services of the US. This act is still used in the US today. Providing sfor the open selection of government employees and guaranteeing the right of citizens to compete for federal jobs without regard to politics, religion, race, or national origin. The new law covered only about 10 percent of the positions in the federal government, but nearly every president after Chester A. Arthur, who signed the bill into law, broadened its scope. By 1980 m ore than 90 percent of federal employees were protected by the act of Hatch. Both of these acts have greatly shaped government personnel and in other organizations as well. The Civil Service Reform Act of 1978 was huge for system principles. The Act also gave reform to personnel practices that we even use today. The act was passed under President Carter. He made the bureaucracy more manageable. This act lets federal employees join a collective bargaining. Protection Board was created to provide recourse for angry employees. The Civil Service Act also provided the employees of US with a real, and productive workforce to improve public services. Federal employees should be made consistent with merit system principles. So it rejuvenated wreaked systems and replaced them with a quality system for choosing government workers. It also made the US Civil Service Commission divide into 2 agencies. First, the Office of Personnel Management, and the Merit Systems. Also the Office of Personnel Management (OPM). So all in all the Civil Service Reform Act covered a wide diversity of management reforms, including creation of the Office of Personnel Management (OPM), a nd the Merit Systems Protection Board (MSPB). These new agencies replaced the former U.S. Civil Service Commission which didn’t work well and were very corrupt. Ethics in Public Administration Ethics in Public Administration Accountability in public administration is a very important aspect to civil service in every country. Dr. Beaumaster defined accountability as an objective responsibility which involves responsibility to someone, or some collective body (2010). Integrity, transparency and accountability are basic principles of public administration; therefore, governments must have a checks and balances systems that ensures the honesty and integrity of their local bureaucracies. These principles must be adopted and exercised in the country as well as in public administration. Accountability must be carried out in administration in order to have a transparent and integral government system. Although transparency, integrity, and honesty are all intertwined, they are different things. Transparency refers to the reliability in information keeping and providing citizen services for the country. Integrity refers to honest ethical practices, which deter corruption in the administration of public services. Public administrators and state heads must develop accountability criteria that is fair and not one sided. All public administrators and political leaders must be aware of these rules and regulations to abide by so that there are no weaknesses in the process, which can be taken for granted by the public servants and politicians. The first basic step in the accountability process in public administration is to recognize the efficacy of power. According to McKinney and Howard (1998), the power or authority is necessary to carry out any development program; however, transparency, integrity and accountability can not be obtained by simply cutting powers of administrators (p. 463-470). The struggle for attaining more and more power between bureaucrats, presents an issue. And if this power struggle is not eliminated, this is a conflict that has potential to become progressively worse in the future. Accountability is a complex process. Government agencies have to address and tackle abuse, which is a practice that is essential in attaining government and public goals. Public trust of bureaucracy and government is very important in a democratic country and this can be only achieved by having a fair and strong accountability process in the country. Coercive political power takes place when a public officer takes advantage of their power and misuses it for self-benefit rather than the publics good. When this occurs, it breaks trust of citizens and lowers public opinion towards public administrators and the government itself. The unethical decisions and acts performed by the public officials are also within the realm of accountability. The other types of issues in public administration which may arise are blaming of errors on other officers then oneself, leaking confidential information (i.e. whistle-blowing), fabricating time/quality/quantity and reports, misusing of expenses allowed, taking gifts/favors in exchange of preference or personal benefits to clients, taking unnecessary days off and taking extra time for breaks like lunch and dinner, are some examples of acts by public administrators that jeopardize transparency, accountability, honesty, and integrity (Gordon and Milakovich, 2009, p. 93-95). In short, accountability is the process for ensuring that public monies and powers must be used effectively and with honesty for public services only. There must be no misuse of any public power or money by the public administrators and government itself. This also brings trust relationship between the public and the government and its departments. Accountability is a process which must be adopted in every department of the country. Efficiency and Effectiveness Efficiency and effectiveness are important in public administration. Efficiency and effectiveness are desired in every aspect of public administration. An example of this is proper spending of citizens tax dollars. Tax payers monies must be used effectively and efficiently; therefore, utilization of funds must be careful, constructive and productive on order to carry out the overall good of the public. Effective public administration if of fundamental importance because the public needs services delivered in a timely manner. In order to ensure proper implementation of programs and services, political demands of the ruling government adopt low cost efficient and effective processes based on the public interest of the country. Efficiency refers to attaining a goal of providing the best services possible for the least amount of money and resources. It is always important to provide optimal public services for the least amount of cost, especially during todays economic hardships. Effectiveness refers to making sure the work done is according to public demands, accountability process is carried out and democratic process is observed (Box, 2009, p. 254-255). The decisions made in the public sector are according to demands of the public, which are revealed through discussions between citizens, discovering issues, developing policies and rules, and managing public administrators to implement services and programs. Public administration can be effective and efficient if the processes adopted by public administrators are efficient, fast and according to needs of the government and public. E-government processes bring efficiency and effectiveness in the public sector by minimizing the time scales on public level and inter-department communication and processes. E-government enables the public administrators and departments to offer citizen service through one click and their precious time saved. E-government includes online services provided to citizens of the country. This increases the efficiency and effectiveness in spending public money and for right purpose (Cloete and Petroni, 2005, p. 148-149). E-government has assisted in eliminating time spent standing in long lines and has helped to reduce the red tape that citizens are forced to deal with in many public institutions. The success of any government and public administration can be measured by efficiency and effectiveness. Public opinion regarding effectiveness and efficiency can be measured from time to time by conducting satisfaction surveys, consultations with people directly, and direct individual interaction. From a government policy making standpoint, legislation must be made with the publics interests in mind. Policies must be designed and implemented in accordance with how the public feels their hard-earned tax dollars should be spent. In conclusion, efficiency and effectiveness are two basic principles of public administration and both must be present in any successful agency. Public administrations that design policies with consultation of the public, consider their requirements and also take feedback about their policies are successful with spending the publics money honestly, effectively and reliably. The spending of public money must be done according to citizens needs and different tools can be adopted for finding what the public needs and requires by the government and public administration. Public services must be delivered effectively and efficiently so that there most of the output can be achieved with the public money and resources. The Legitimacy of the Administrative State Legitimacy is all about the source of power and who has it (Beaumaster, 2010). The legitimacy of the administrative state claims that it offers opportunities to community engagement and also provides a method for scientific decision making. Rohr (1986) emphasized that the blending of executive, legislative, and judicial powers are aligned according to the separation of powers in a democratic community (p. 35). Rohr argued that the legitimacy of the administrative state was originally meant for the American Senate. It provides a sustainability and permanence to the government system of America and plays a balancing role in different constitutional departments of the country government. The Senate also focuses on the limitations present in representations in the House of Representatives. The legitimacy of the administrative state empowers future public administrators for playing their own autonomous role by selecting one of the constitutional masters that might clash with one another (Spicer, 2007, p. 2-3). Rohr (1986) worked on two basic principles: the people of the country if follow illegitimate powers and this is happening in present political environment, a legitimate state must be present to avoid such things (p. 35). Questions regarding the legitimacy of the administrative state emerged two centuries ago. The legitimacy was questioned because the constitution did not provide the bases for organizations. Citizens must trust their government because legitimacy can only be achieved when their trust is garnered. The legitimacy of the public administrative state can be accomplished by means of expertise, public service, leadership qualities, and vision. Public administrators are responsible for the legitimacy of the state by having direct communication with the community by using their bureaucratic expertise, vision of the government, political leadership and best public service delivery. The legitimacy of the administrative state brings the sustainability to the country and ultimately to the state itself. In conclusion, Legitimacy of the administrative state has four sources: constitution, legal, public perception, and professionalism (Beaumaster, 2010). They must deliver effective citizen services with honesty and ensure that the vision of the government is achieved. These efforts bring the legitimacy of the state in view point of the people of the country. The state is considered as stable and strong in terms of its constitution and legislative actions. The legitimacy of the administrative state also empowers the government to accomplish their policies and people who elected them to the house must trust them to bring legitimacy. In Saudi Arabia the women cannot travel abroad without the permission of responsible man such as father, brother, and husband. Males in Saudi Arabia has the ultimate power and authority; they are legitimates because they have some power that woman dont have. Even in some workplaces like government and public sector services, there are some certain jobs that are male dominant. So those males have legitimacy that females dont have. Moreover, children under eighteen cant travel without permission of male guardian. So, those male guardians have legitimacy because they have ultimate power and authority. Also the Customs inspector and Passport officers have legitimacy to stop anybody in the airport. They have the power and authority to do so. They also have to use ethics in their decision making so they will not be held accountable for any mistaken situation. The Politics-Administration Dichotomy The Politics/Administration Dichotomy idea was explained by Woodrow Wilson in his article The Study of Administration. This article is considered the backbone of public administration. The dichotomy offers an enduring image to elected political members, public officers, and students of the public administration. This depicts the real issues of policy and administration decisions which struck in government. Politicians or elected members are liable for policy making and agenda setting. Policy decisions and policy and program implementation is the responsibility of public servants. This dichotomy is meant for eliminating politics in the government departments and leaving elected politicians within the realm of legislation. Svara (1998) explained that observations have shown that it is effective to create boundaries of public administration and develop a normative relationship between public administrators and elected politicians in a democratic community (p. 51-58). Wilson suggested that a dichotomy is inevitable because government policies must be via politics while its enforcement must be non-political administration. He also emphasized a more business-like approach to civil service and stressed that public administration is indeed a science of its own irrelevant of political science. Wilsons theories assisted in forming the foundation of American bureaucracies in the early 1940s. The politics-administration dichotomy had been in existence in Europe a century earlier. According to scholarly research, Sapru (2006) claims that Wilsons findings that were presented in The Study of Administration regarding the dichotomy are ambiguous (p. 56). For the first time in American history, Wilson changed the mindset of public administration by viewing from a scientific, systematic perspective. Wilsons dichotomy also encouraged that the government recruit professionally educated bureaucrats in order to achieve a professional administration in America. Adopting this dichotomy meant making partisan-based appointments and the utilization of political power to get support for certain policies and programs. He was also successful in creating an image of government where administrators were dependent on political and partisan chief executives of the country due to a centralized approach to government. Wilson believed that administrators had to be granted a certain amount of discretionary decision making power by their chief executives in order to be efficient. Brownlow (1956) was a famous consultant of public administration matters who praised the idea of politics-administration dichotomy presented by Woodrow Wilson. Brownlow believed that Wilson laid a foundation for a study program that allowed anyone in the country who is interested in art or the science of public administration to research the topic (Brownlow, 1956). In the modern era, Woodrow Wilsons role in public administration is not denied. However, it might be argued whether he is the founder of public administration or only a dominant personality for the growth of public administration in America. Wilsons essay about public administration was part of the administration and politics as the social, political and intellectual ferment till the 19th century (Durham, 1940, p. 1-6). Wilsons essay presented ideas on how to approach and successfully conquer a rapidly changing American economy through social and political-administrative order. The Issue of Representation Representation is also a crucial pillar that relates to who should represent the will of the people according to Dr.Beaumaster(2010). The issue of representation is present across the globe in public administration. This issue comprises on gender, race, or ethnicity factors. The public administration of any country must be comprised of all races, genders and ethnic groups. The effective representative bureaucracy offers a public administration of all people in terms of demographics so that true representation of all groups is involved in decision making process of the public administration and government. The active representation occurs in bureaucracy when they represent the views of those with similar demographic backgrounds (Box, 2007, p. 138-139). Representation issues must be decreased in order to increase the quality of public services. Female representation is another major issue in public administration due to lack of representation of females. American governments have historically been dominated by the white male and men typically hold political positions and chief executive offices. Diversity needs to be present in public officials so that diversified issues like religious, ethnic, gender or any other demographic issues can be properly and fairly addressed. Individuals belonging to lower socioeconomic classes must be represented, as well. The American government is based on an idea of equity; therefore, a government that recognizes diversity is one that is representative of all populations. In the event representation lacks within certain populations (i.e. minority populations), then there is a chance those of the power elite receive the most representation. The representation of the African American population is less when compared to the representation that the Caucasian population has historically received, which has caused problems for black communities across the United States. Furthermore, lack of representation of the black communities has resulted their distrust of government officials and agencies (Mosher, 1994, p. 142.) Representation issues are heightened when immigrant and minority populations are represented inadequately in public administration. This also creates miscommunication and does not develop trust relationships among immigrants and public administrators. Similarly, race, ethnic and gender issues create problems. Environments of this nature also compromise efficiency and effectiveness. Representation must be according to the demographics of the country, state and local level. All people must have their proper representation. Females must have their own representation in the public administration as well as in House of Representatives so that all policies and rules are made according to the needs of the females in the country. Minorities must also be represented in government and in public administration so that the laws will be aligned according to their religions and independent beliefs. In conclusion, the true representation of every class must be present in the administrative departments and government. This true representation enables government and administrators to develop and implement according to the needs of the people in specific demographics. Equal gender rights must be present in the country and community and this is only possible when there is equal representation of males and females in the decision making process. The responsible public administrator Cooper presented the idea of The responsible public administrator in which he suggested that the primary responsibility of the public administrator is to deal with public interest with honesty and common good responsibility which emerges from the fiduciary role of public administration (Boje, 2008, p. 72). According to this theory, public administrators are individuals that rely upon their own expertise and neutrality. The actions they take are based on scientific and neutral principles. Cooper emphasized that a responsible public administrator knows how to decide an ethical choice in which one might be involved in right action versus wrong action and even sometimes right action versus right action. The individual must build up the skills of moral imagination which involves the capability to create a movie in our minds which must consider the dynamics of the environment in which ethical choice must be taken care (Menzel, 2007, p. 54). Also, Svara indicated that accountability is required in government and nonprofit organization. Being responsible and accountable for action are very important for ethical administration (2007). No government in the world is perfect. Mistakes and corruptions always happen because we are human being not angels. According to Madison in the Federalist paper 51. If men were angels, no government would be necessaryà ¢Ã¢â€š ¬Ã‚ ¦(Kettl, 2003). The goal of the responsible public administrator is to practice good ethics, develop a creative reflection of a situation, while laying down the public service values (Cooper, 1990, p. 6). This emphasized how public servants are held responsible by the public and elected officials to act ethically and not take advantage of their powers. Public administrators must behave ethically during the administration of public service and practice making value-based decisions while performing their duties. Public administrators that are responsible know when take the right action versus the wrong action. Poor ethical practices can be detrimental to an agencys success. Ethical decisions must be in compliance with the mission, vision, and values of the organization. Coopers framework provides a solid base for all aspects of public administration within the realm of decision making. Cooper stressed that public administrator must balance professional, personal, and organizational values. This framework enables public servants while they are performing their duties to make decisions neutrally and ethically. Their decisions must be according to the rules and regulations of the government and must not violate any political and governmental rules. The framework not only reiterates the importance of wise ethical practices, but it also demands that their actions remain ethical and practically neutral. Svara(2007) stated Public administrator has sufficient independence to be responsible for the action. In conclusion, the responsible public administrator is important for the integrity of democratic societies. Citizens of the country benefit when public administrators handle local and national social matters neutrally, ethically, and in accordance with the law. The democratic government is more likely to be successful if they have responsible public servants because they are the ones that are primarily in charge of implementation. Responsible administrators engage in ethical decision making practices that benefit the entire society, not just themselves. Responsible administrators are committed and dedicated to carrying out the overall public good.